Local Flavor vs. Starbucks: Why Choose Ecuadorian Coffee?
T he powerful Starbucks coffeehouse empire arrived in Ecuador on August 15, 2024, opening its first two locations. The first one launched in Scala Shopping, followed by the second one a week later, on August 22, at Condado Shopping. Many people expected to see top American executives from Starbucks at the event, but the ones cutting the iconic green ribbon were Peruvian businesspeople from Delosi, a company that has been operating franchises for over four decades in Peru, Ecuador, and Bolivia. Despite delays in the grand opening, the renowned American brand had planned to inaugurate its first store in Ecuador in June 2024, which generated great anticipation among local consumers. The news was shared on the brand’s official social media accounts, and large billboards promoted Starbucks' arrival in the two major shopping centres. However, the opening was postponed for two months, and as of now, no official reasons have been made public, according to the journal Primicias. What is kno