Local Flavor vs. Starbucks: Why Choose Ecuadorian Coffee?
The powerful Starbucks coffee shop empire arrived in Ecuador on August 15, 2024, inaugurating its first two stores. The first opening was at Scala Shopping and the second, a week later, on August 22, at Condado Shopping. Many people expected to see top U.S. Starbucks executives at the event, but those in charge of cutting the green ribbon were Peruvian entrepreneurs from the Delosi company, which has operated franchises for more than four decades in Peru, Ecuador and Bolivia. Although there were delays in the grand opening, the renowned American brand was expected to open its first store in Ecuador in June 2024, which generated great expectation among local consumers. The news was spread on the official social networks of the brand and the great arrival of Starbucks was also observed on billboards and inside the two large shopping centres where they were to open their doors, however, the alleged opening was postponed for two months, and until now the reasons are not known public...
